A lot of people are able to use social media more casually than I can and feel less conflicted about it. You go to an art-marketing class, and they tell you that you have to constantly remind people of your existence. Even if you’re not directly telling them to buy your thing, you should be promoting yourself ambiently. This is a picture of my studio, or This is something I’m reading, or This is somebody I bumped into at a party. It’s interesting when you see literary celebrities doing that, like Salman Rushdie or Margaret Atwood or Joyce Carol Oates. They’re constantly on Twitter, and it makes me wonder if they’re actually really lonely or bored.
-Matthew Thurber interview